We had a physical brick and mortar store for about 5 years.  It was called MagicKits.com Magic Shop.  We had to close the actual store because of low sales in our town.  The website does great, but we can pay our staff more if we have them answering the phone, or packing and shipping orders all day. Keeping the  brick and mortar store open did not pay the bills, and this way our staff gets adequately compensated.  Keeping the website running allows us to offer great magic kits and the best possible prices!